Marketing Management And Analysis

Creation of a Marketing Plan

PROJECT BRIEF

DESCRIPTION OF PROJECT

TASK

In 1967 a chick-fil-a company, America's private fast food chains, was founded by s. Truest Cathy in Atlanta. In comparison with other outlet of us this outlet generates higher revenue. In opposition, McDonald's is their main competitors. Chick-fil-a currently exists in 48 of America's 50 states and remains a very best-selling eatery nowadays. Chick-fil-a will likely be the 3rd biggest American food chain in the next two years.

You are working as a marketing consultant by chick-fil-a, they are thinking to bring this franchise in UK as a part of its market expansion.

You have to write a marketing plan in report format, it includes:

1. Macro/micro analysis of the marketing environment
2. Justifications of 2/3 smart objectives.
3. To exemplify your actual market position by using (STP) strategy and perceptual map.
4. For the competitor analysis explain how the organisation will lead in the competition.
5. By using a   7p's of marketing strategy conciselystate how you will utilize the tools of the marketing mix to into the UK market.

Notes:

1. Budget plan is not required
2. Referencing to be done by using Harvard style